Finding new ways to engage physicians

Challenge

The main goal of this program was to reach existing AMEX vendors and move them over to a new payment offer. SMS , Email and traditional DM were to all be used to reach as many businesses as possible.

Solution

• Low cost with a broad reach across more than a Million B2B customers
• Specialised landing page and portal created to record opt outs Return mail monitoring for data quality
  
• Email, DM and SMS Blast campaigns

Outcomes

A 5% response rate across all channels resulting in a 25% cleaner data base and a 4% opt out result for AMEX