Finding new ways to engage physicians

Challenge

Pfizer did not strive to make doctors wade through reams of leaflets and brochures but still wanted to stand out from the crowd and communicate its content more effectively. Another challenge was turning the highly tedious and complicated sampling ordering process, which often loses many prospects, into a fun and straightforward experience.

Solution

• Our seamless procurement-to-delivery approach with a single point of contact and integrated supply chain overcame the geographical challenges around timings and reduced freight costs while maintaining quality control across the various products.
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Outcome

• The tightly controlled procurement strategy honed into localised suppliers bound by a single quality control mechanism to ensure the same products were produced and ready for the Sydney launch.