Visualise

• View custom dashboards based on audience segmentation of customer profiles and attribute metrics with real time data exchange.
• We can use our internal visualisation tools such as Connekta Insights.
• We can also choose 3rd party visualisation tools such as Salesforce Marketing Cloud, Tableau, MS Power BI, BusinessOjects (SAP).

Analyse

• Build reports and dashboards to identify timely insights throughout the customer journey.
• Continuously update your customer segmentation and audience alignment enabling personalised decision making tailored to a smaller sub-set of customers without the requirement for manual processes.

Action

• Drive timely actions using decision automation for downstream activation technologies.
• As can be seen from the example on the right we can automate the updating of insights from 3rd party systems into the CDP and curate actions in 3rd party systems based on segmentation, audience creation and triggers.